The budget for this 1000 sqm stand would not allow for built structures, so we proposed printing the entire stand. The stand sponsored by TfL, promoted messages about the new Cycle Hire Scheme and Cycle Superhighways. At the heart of the stand was a commuter test track where a range of cycles could be test driven. Materials included printed floor map, backdrop, banners, fabric display systems and leaflets. Feedback indicated that visitors found the stand enjoyable and informative – and more likely to visit the TfL website.