The Bridge has been working with BP’s supply and trading business to design and produce customer communications for international conferences and exhibitions. Our aim has always been to present a consistent and distinctive ‘corporate’ look and feel. These recent designs build on past ideas, but use a dramatic, angled layout incorporating action-styled photography. We convey corporate messages using case histories, but where possible, stories and quotations directly from team members. The stories and quotes help the business engage with directly with customers.
Our designs have been adapted across a range of media, including large format exhibition panels and posters, e-invites and printed invites, folders, brochures and rolling slide presentations. Feedback has always been very positive for our work. In particular at E-World 2016, our communications materials were assumed to have contributed to an investment considered extremely worthwhile. The marketing/branding was seen as relevant, respectable, functional and well laid out and had played its part in generating excellent engagement. In particular our communications helped to support the communications team’s opportunities to generate deal flows from the event.